2021 sustainability report


Nornickel’s corporate volunteering programme aims to:

  • shape a culture of charitable giving and volunteering across the Company’s footprint;
  • support employee volunteering initiatives contributing to the social development of local communities and improving the well-being of local residents;
  • enhance employee engagement in achieving the Company’s strategic objectives and promote employee participation in the corporate and social activities of our facilities;
  • boost commitment to corporate values, proactivity and responsibility among employees, foster communication and emotional skills, and offer each and every employee opportunities to fulfill their personal potential;
  • enhance the efficiency of business processes through creating horizontal links among employees and among business units;
  • introduce non-financial incentives for corporate volunteers.

Plant of Goodness

The shining example of successful cooperation among the business and local communities, Nornickel, and its employees has been the Plant of Goodness project, which helps harness and streamline the Company’s expertise and its vast track record of social and environmental initiatives in a structured and efficient manner. Today, this programme is implemented across all the regions of Nornickel’s operation, including Norilsk, Monchegorsk, Zapolyarny, Chita and Moscow. Each year, around 2,500 employees, 40,000 local residents, and members of non-profit organisations volunteer as part of the Company’s Plant of Goodness project. After being volunteers for some time, our employees often come up with their own initiatives. The skills and expertise they obtain doing this kind of work help them not just in everyday life, but also in their career pursuits.

Employees can launch initiatives of their own by proposing a project idea, developing an action plan, drafting a budget, defending their project, and receiving funding from the Company.

Employees are also welcome to take part in a corporate programme of personal donations to support those in need (as a result of a grave disease or a natural, environmental, industrial or other disaster), as well as organisations involved in socially important activities.

One of the largest and most important projects of the programme is the Let’s Do It! annual environmental marathon. Having started out as just a series of clean-up days, the marathon has come to include environmental awareness initiatives in addition to urban improvement activities.

The programme also includes Volunteers as SDG Enablers regional environmental drives for the Let’s Do It! marathon’s team leaders. The goal here is to build partner relations among the teams, as well as incentivise the participants and promote the environmental agenda.

In the course of the 2021 programme activities, over 1,000 corporate volunteers took part in local community events; 126 regional volunteer teams got formed; and over 370 events were organised by corporate volunteers in the regions covered by the programme. The Plant of Goodness corporate community numbers over 3,500 volunteers. Nornickel’s team took part in the #WeTogether international forum, where the volunteers shared their expertise and hosted master classes.

Plant of Goodness ranked first in community-based employee development in the 8th All-Russian Creating the Future competition that promotes best socio-humanistic practices. Additionally, Monchegorsk was named the corporate volunteering capital at the Champions of Goodness national contest.

In 2021, we introduced a new vertical: corporate volunteering as part of the SDG and ESG agendas. The annual eco-rally took a new format of a partner event — Siberian Perspective eco-summit. The eco-summit is an expert platform for discussions on strategy and synergy in implementing environmental volunteering projects and partner events. It brings together 50 international experts and over 70 most active corporate volunteers from Nornickel and other companies.

Supporting professional sports

CSKA professional basketball club

Successfully competing in various leagues, CSKA is Russia’s most awardwinning basketball club and one of the country’s leading sports brands.

Nornickel is the club’s owner and general sponsor. Starting from the 2002/2003 season, the club made it to the EuroLeague’s Final Four 17 times out of the 18 and won this most prestigious club competition on the continent four times (in 2005/2006, 2007/2008, 2015/2016, and 2018/2019). CSKA is one of Europe’s leading basketball teams.

In August 2021, world stars from CSKA’s main roster took part in a special game held in Norilsk to mark the start of the new season. It was an exciting event for Norilsk, where the players also toured Nornickel’s production facilities and held a series of master classes and challenges for young athletes.

Russian Ice Hockey Federation

In December 2018, Nornickel and the Russian Ice Hockey Federation signed a four-year cooperation agreement whereby the Company became the general partner of the federation and the men’s and women’s national ice hockey teams.

The agreement was focused on providing comprehensive support to prepare the national teams for the Olympic Games in Beijing and developing the Red Machine national hockey programme.

Another important dimension is promoting social and sports programmes and projects across the Company’s footprint. They are aimed at supporting sports schools and the training and professional development of coaches and referees, as well as holding youth tournaments and master classes for young hockey players. Over 20 joint events have been held since signing the agreement, including children’s training and academic camps, workshops, master classes and youth tournaments, etc.

Football Union Of Russia

Nornickel and the Russian Football Union (RFU) have signed a cooperation agreement for 2021–2023, with the Company becoming a partner to the RFU’s development programmes.

A major element of the partnership is the Succession (“Nasha Smena”) talent pool programme, primarily aimed at sourcing, training and supporting young football players aspiring to a professional career.

The agreement provides for the implementation of joint projects to develop children’s and youth football, including a programme for sourcing regional talent, and the Succession talent contest and festival for young athletes from the regions with the participation of the national youth team coaches.

Supporting the best children’s coaches, the RFU and Nornickel have introduced a national annual grant to fund a special training programme on this job.

In December 2021, a football festival was held in Norilsk together with the RFU to mark one year since the opening of the Aika sports and recreation centre. Football legends acting as RFU ambassadors held a series of master classes for young footballers, had a public talk with fans, and took part in a football marathon involving about 100 athletes.

Rosgonki Autonomous Non-Profit Organisation

Since 2018, Nornickel, in line with the Russian Government’s instructions, has partnered with Rosgonki and Sochi Autodrom to support and promote motor racing in Russia.

In 2021, as part of a sponsorship agreement for 2020–2021, the Company’s advertising was expanded to make it a partner of the Formula 1 VTB Russian Grand Prix 2021.

Twenty tickets to the grand prix were raffled among the Company’s employees who were at the Zapolyarye Health Resort. Some tickets were provided to Kola MMC to award employees for successful performance in corporate sporting events.

Chess Support (FIDE / Chess Federation of Russia)

In 2021, the International Chess Federation (FIDE) and Nornickel agreed to cooperate, with the Company becoming FIDE’s general partner in the global development of children’s and youth chess.

As part of the cooperation, Nornickel became a partner of annual FIDE Junior World Championships, FIDE Under-20 Junior Chess Championships (both open and women’s), as well as some other major competitions, including the FIDE World Cup 2021 and Women’s World Cup 2021.

In the autumn of 2021, Nornickel also announced a partnership with Russian grandmaster Ian Nepomniachtchi, helping him prepare for the match against the reigning world champion Magnus Carlsen.

The Company views this partnership as a great opportunity to promote chess, and hopes that Ian Nepomniachtchi will help develop the sport across Nornickel’s geography through a programme to attract and nurture young talent.

Norilsk Nickel futsal club

Nornickel is the owner and general sponsor of Norilsk Nickel Futsal Club, which takes part in the Russian Super League Championship.

In the 2001/2002 season, Norilsk Nickel won the Russian championship and became the first ever Arctic team to win a national title in Russia. In the 2020/2021 season, it took the bronze.

The Russian Futsal Association and Nornickel work closely to ensure the success of the Futsal to Polar Schools project, with the club’s footballers conducting master classes for schoolchildren and special workshops for coaches and referees.

Support for the development of curling in the Arctic

Nornickel actively supports the development of curling in Taimyr. The Arctic Curling Cup is the northernmost international curling tournament held as part of the Curling Champions Tour. Five events sponsored by the Company have already taken place in Dudinka, the most recent one in 2021. As a host of major tournaments, Dudinka can be rightfully called the curling capital of the North. By supporting these tournaments, Nornickel helps promote the sport in the region and makes a significant contribution to the development of curling in Russia.

The Company has partnered with the Russian Curling Federation to open a curling school in Dudinka.