of local communities
One of Nornickel’s objectives is to maintain favourable social climate and a comfortable living environment across its footprint providing the Company’s employees and their family members with broader opportunities for their creative pursuits and self-fulfilment.
In 2021, Nornickel’s key programmes and initiatives aimed at improving the well-being of local communities included:
- World of New Opportunities charitable programme;
- Plant of Goodness corporate volunteering programme;
- programmes to support sports and fitness.
We run World of New Opportunities, a charitable programme to encourage and promote sustainable development of local communities. The programme is designed to develop soft skills in local communities, demonstrate and introduce new social technologies, support and promote public initiatives, and encourage cross-sector partnerships.
In 2021, approximately 27,000 people from across the Company’s regions of operation took part in the World of New Opportunities events, and the investment in the programme totalled RUB 88.5 mln.
Due to the ongoing pandemic and the need to comply with epidemiological requirements, a number of charity events and projects in 2021 were held either online, offline, or in a combined format. The Company and its stakeholders leveraged online tools and services, including the World of New Opportunities mobile app and an online platform for placing Socially Responsible Initiatives Competition bids. We updated the charitable programme’s website, adding the “apply for the event” option, a dynamic event calendar, and more. These tools allow users to navigate through the programme, receive timely notifications about future events and register for them, meet other participants, download speaker and expert presentations, and take part in interactive surveys and quizzes.
Thanks to flexible decision-making and regular monitoring of progress and feedback from the stakeholders, we were able to stay focused on the values and priorities of the World of New Opportunities programme and achieve our performance targets.
Key dimensions of the World of New Opportunities programme in 2021
Programmes and projects
- We Are the City! social technologies forum
- Socially Responsible Initiatives Competition
- World of Taimyr project competition
- School Break educational project
- SVET ON online youth forum
Programmes and projects
- IMAKE engineering marathon
Programmes and projects
- Educational course and investment session
- Convention of the Arctic’s entrepreneurs
- Norilsk business forum
Programmes and projects
- Projects of regional development institutions:
- Norilsk Development Agency
- Second School Centre for Community Initiatives of the Pechengsky District
- Monchegorsk Development Agency
In 2021, we made great progress by integrating a number of projects and educational initiatives of the World of New Opportunities programme into a related projects ecosystem: education — expert community — support for initiatives.
Socially Responsible Initiatives Competition
To support public initiatives seeking to lay fertile ground for sustainable development of local communities, the Company stages annual Socially Responsible Initiatives Competition for non-profit organisations. In 2021, Nornickel announced its support for 114 public benefit initiatives from Norilsk and the Taimyrsky Dolgano-Nenetsky Municipal District (Krasnoyarsk Territory), Monchegorsk and the Pechengsky District (Murmansk Region), and from Chita and the Gazimuro-Zavodsky District (Trans-Baikal Territory). The pool of grants totalled RUB 154 mln. The initiatives will be implemented in 2022–2023.
The initiatives of the winners cover various facets of community life in the regions:
- establishment of art centres;
- career guidance projects for schoolchildren;
- organisation of environmental campaigns;
- launching of new tourist trails;
- an inclusive musical with the participation of city residents;
- VR-powered museum programmes.
Additionally, 2021 saw the very first World of Taimyr social projects competition to support indigenous peoples.*
School Break educational project
In 2021, the Company continued to implement the School Break: Starts with You educational project aimed at facilitating communication among children, their parents, and teachers in a joint effort to improve the education process. The project’s borders expanded in 2021, and it now covers Dudinka, Khatanga, and Karaul. February 2021 saw a research trip around the Taimyr Peninsula, and in September, the first in-person module for remote territories took place. In addition to that, the project’s experts hosted a series of educational modules for teachers in Potapovo, Ust-Port, Khatanga, and Dudinka. The main topics were “Gamification in Education” and “Motivation Tools”.
In 2021, the project got an important addition — career guidance and information for graduates. The project helps make school a fully-fledged element of the School-University- Business educational cluster. With that in mind, we hosted the My Trajectory talk show, where graduates and their parents were informed on university enrolment opportunities in the Company’s regions of operation, namely Polar State University and the Monchegorsk branch of Murmansk Arctic State University. The show was viewed by around 3,000 people.
The project also included the traditional (Un)usual Schools Forum for teachers, schoolchildren and their parents, which saw experts from Moscow, the Krasnoyarsk Territory, the Kaliningrad Region, Norilsk, and Yekaterinburg gather to share their professional methods.
In 2021, the School Break project won the Graduate Award for the Best Schoolchildren Engagement Programme. It also received international recognition and, along with Nornickel’s other educational programmes, was included in the good practices compilation following the UN’s open call.
We Are the City! social technologies forum
A city event bringing together representatives of local communities, government authorities, business and mass media to discuss technologies and mechanisms of addressing social issues of the local communities, analyse trends and best practices in charity and volunteer initiatives, and demonstrate successful resolution of social issues. Due to pandemic-related restrictions still being in effect in 2021, the 7th We Are the City! social technologies forum took place on 27 March 2021 in a digital format (online and offline combined). This made it possible to hold the forum across all of Nornickel’s regions of operation: Norilsk, Nickel, Monchegorsk, and Chita. The turnout exceeded 220 participants. The experts and other participants discussed today’s very topical issue of the social fabric being transformed by the pandemic, its impact on communities, recent trends, and partnership in the current conditions.
IMAKE engineering marathon
In 2021, the IMAKE marathon, aimed at motivating school students to get into project work and pursue inventions, was held in a mixed format. The marathon is conducted in stages, whose purpose is to grow the IMAKE Inventors League — a community of inquisitive school students ready to generate ideas and turn them into prototypes. In 2021, it drew more than 1,000 young inventors. Held annually, the marathon fosters a system that helps teenagers and their parents fall in love with research and innovation. The 2021 marathon for the first time included the IMAKE May weekend family session, where the Fablab outfits in Norilsk and Monchegorsk hosted engineering creativity master classes for over 150 people. There was another first in 2021 a series of open meet-ups for Norilsk and Monchegorsk residents, where the participants (non-profits, teachers, corporate volunteers, parents, and young “makers”) discussed and compiled a roadmap of projects and ideas to foster engineering creativity in the cities.
The initiative received expert recognition, winning the first place at the national GRADUATE AWARDS competition in the Investing in the Future category for the LIGA IMAKE: Building the Future project.
IN’HUB: International forum of innovators
November 2021 saw the kick-off of the international event for innovators — IN’HUB. The forum brings together inventors, facilitators and optimisers from among industrial company employees, students, postgraduates, schoolchildren, and teenage “makers.” In January–February 2022, a competition of inventors will take place, with the results to be announced at the IN’HUB International Forum in Novosibirsk on 6–8 October 2022.
Development of social entrepreneurship is among the focus areas of Nornickel’s World of New Opportunities charitable programme. Since 2014, Nornickel has funded 34 business projects for a total of over RUB 110 mln. As a result, more than 146 jobs were created. Over 30 business projects were launched independently by Social Entrepreneurship course graduates. There are social entrepreneurship clubs up and running on a permanent basis in Norilsk and Monchegorsk.
Training in Social Entrepreneurship
The training course included 70 participants studying the theoretical pillars of entrepreneurship, as well as the tools of strategic and tactical business process planning. The trainees received support from prominent business leaders and experienced social entrepreneurs. The course culminated in an investment session that saw presentations of eight business projects seeking Nornickel funding. The budding entrepreneurs presented a variety of social mechanisms and practices to improve life in the regions: family spaces and cafés, healthy lifestyles promotion with the support of sports clubs, a ready-to-eat food chain, hotel reconstruction, and more.
In 2021, the Company funded and supported two social business projects aimed at raising the living standards in Norilsk and Monchegorsk.
Two-year interest-free loans in the amount of RUB 2.24 mln went towards the development of the DANCE PLACE children’s and youth dance hall in Norilsk and the creation of the Gift Happiness artisanal art space and gift shop in Monchegorsk.
Convention of the Arctic’s entrepreneurs
The convention took place in Monchegorsk in December 2021, bringing together 70 participants offline and 50 online. This year, its topic was Tourism and Creative Industries as the Driver of the Territory’s Development. Over the convention’s nine-hour runtime, the participants and attending experts discussed tools to attract investors for business projects and presented case studies on successful practices of territorial development through tourist and other projects. The event yielded 15 collaborations and 50 business ideas (of which five were picked for buildout by project teams). The convention was arranged and held in in line with environmental awareness and sustainable consumption principles: gift sets and handouts for the participants (bags, pens, notepads, etc.) were made from recycled materials. A recyclable collection rally was held alongside the convention, where a total of 80 kg of recyclables was gathered (20 kg of plastics, 15 kg of glass, and 45 kg of paper).
Nornickel contributes to creating infrastructure that would enable accelerated development of regions across its footprint through cooperation with regional development institutions, including Norilsk Development Agency, Second School Centre for community initiatives in the Pechengsky District, and Monchegorsk Development Agency established in September 2020. Their mission is to lay the foundation for accelerated development of the local service-based economy as a way of improving living standards and promoting local products and services on external markets.
Norilsk Development Agency
Norilsk Development Agency is a territorial development institution established in 2017 to improve Norilsk’s living standards and the social environment. The Agency’s key objectives include transformating urban environment, improving the quality and accessibility of services, supporting business, promoting domestic and international tourism, creating a favourable investment climate, and establishing a breakthrough event agenda.
Currently, the Agency has five focus areas:
- promoting investment;
- developing the business environment;
- fostering tourism;
- developing the urban environment;
- drafting and implementing social, cultural, and educational projects.
City residents actively contribute to the Agency’s projects, which engage the best Russian and international experts.
During 2021, the Agency stepped forward and signed nine agreements with entrepreneurs on supporting investment projects. In addition, it helped ten entrepreneurs from Norilsk and Dudinka to get the Russian Arctic residency status. Total private investment (excluding the Agency’s funds) in projects stands at RUB 1,938 mln, which is planned to generate 245 jobs. Entrepreneurs will save an estimated RUB 499 mln by virtue of becoming residents of the Arctic zone.
Developing the business environment
In 2021, work continued on fostering an environment that would enable SMEs to grow and flourish, with a particular focus on promoting entrepreneurship. The reporting year saw the first Norilsk business forum that brought together over 300 entrepreneurs, officials, and people from the city’s biggest company, as well as 15 invited experts. Investors watched presentations of promising business projects umbrellaed under “High-tech entrepreneurship: industrial park”, “Fostering tourism”, and “Creative industries”. Following the forum, a resolution was drafted and sent to the Ministry for the Development of the Russian Far East and Arctic, the Krasnoyarsk Territory government, the Norilsk Administration, and MMC Norilsk Nickel containing proposals on the improvement of the business environment in Norilsk and the Taimyrsky Dolgano-Nenetsky Municipal District.
Furthermore, a number of working meetings were held between entrepreneurs and authorities during the year. Held in the round table format, they were attended by over 70 participants and 9 experts.
To launch new products and develop services in Norilsk, acceleration initiatives were organised during the year to help entrepreneurs across three industry groups. The Agency also helped implement the Business Holidays pilot project at the Start personal development centre to promote entrepreneurship and instil financial literacy in the younger generation.
The Agency also sponsored the establishment of the Business-North community of Norilsk-based investors that is going to help create business ties, exchange experience in growing a business, and attract investment. As at December 2021, the community already had 45 registered members.
Norilsk Development Agency’s projects in 2021
- Industrial park with a construction cluster
- Eco-industrial park
- Urban economy projects
Developing the business environment
- Business Adaptation project
- Business Online project
- Business in the Arctic project
- Creating the Arctic tourist and recreation cluster
- Cape Chelyuskin expedition, including Taimyr’s settlements
- A stage of an open water swimming international championship
- International tourist exhibitions
- Save Taimyr’s Birds environmental project
Developing the urban environment
- Modernisation of the public transportation system
- 1 Leninsky Avenue
- City lights
- Yard space
- Attraction of Taimyr festival
- Legends of the Tundra ethnic theme park
Drafting and implementing social, cultural, and educational projects
- Strategy for creative economy development in Norilsk
- Launch of a creative space in Norilsk
- Modern Art course for artists and photographers
- Decorative Art and Design course
- Event Competencies practical course
- Cultural Management Strategy and Practice educational programme
In 2021, the Norilsk Development Agency continued to take active part in the work on the following federal, regional and municipal documents:
- Russian industrial tourism development strategy until 2035;
- Amendments to the Law On Russian Tourism;
- Norilsk tourism development strategy.
Compared to 2020, the number of tourists increased by 48%.
December 2021 saw the completion of the master plan for the Arctic tourist and recreation cluster, which includes the territories of Norilsk and the Taimyrsky Dolgano-Nenetsky Municipal District. It is slated to be approved by the Krasnoyarsk Region’s Tourism Agency in March 2022, and subsequently by the Krasnoyarsk Territory government. The work that went into drafting the master plan for the Arctic tourist and recreation cluster was acclaimed as one of the best regional practices at the Agency for Strategic Initiatives conference in March 2021.
Developing the urban environment
In 2021, the Norilsk Development Agency carried on with the projects envisaged in the city’s master plan developed in 2019.
In the summer of 2021, the Agency and the Norilsk Administration continued implementing the approved yard master plan. The project draw active support from residents of apartment buildings No. 8, 10 and 10A in Talnakhskaya St. and No. 13 and 15 in Veterans St. (about 50 people), who helped create lawns and flowerbeds by sewing perennial grass and planting birch and lilac seedlings. The first-ever bicycle lane spanning Norilsk’s yards was built and a gazebo with swings for adults was installed.
In 2021, the Agency partnered with the Norilsk Administration and Polar Division as part of a research to look into areas for the public transport system improvement in Norilsk, which included:
- measurements of local passenger traffic in winter and summer;
- a survey among 1,500 respondents;
- the route network review and identification of gaps in the public transport system;
- a pilot project to install validators and information screens on two regular municipal routes;
- development of a transport model to improve the quality of public transport services.
In 2021, the Agency continued work to set up the Legends of the Tundra ethnic theme park in Dudinka. It assisted the Dudinka Administration in preparing a bid (text, videos, presentations, and additional materials) for the National Competition for the Best Urban Environment Projects. The federal government financing for creating this modern urban recreation space amounted to RUB 70 mln.
Drafting and implementing social, cultural, and educational projects
For the second year running, the Agency’s team focused closely on the city’s creative industries agenda. As part of these efforts, work commenced to draft a strategy for creative economy development in Norilsk until 2024. The workshop on co-designing creative spaces in Norilsk held in 2021 saw the participants team up with the Universal University experts to develop the city’s new creative space concept.
The creative space under development has already become venue for various events, icluding festival film screenings, vocal studio concerts, an online game of the Arctic E-Sports Federation, a master class in being a DJ, two new city festivals, and more.
2021 also saw the launch of the City Managers educational project designed to help the Norilsk change management team upgrade their expertise. The first group of students completed 14 programme modules at Moscow School of Management SKOLKOVO, while the second group completed 4 modules of an offsite training programme developed by SKOLKOVO experts. The project participants acquired skills in designing changes and managing a city as a complex system.
In 2021, the Company decided to finance the construction of a new 1,100-student school in the Central District of Norilsk. A dedicated working group was set up consisting of the city’s leading teachers, heads of educational institutions, representatives of the Norilsk Development Agency’s project office and other experts. An offsite internship was arranged for the High Latitudes School working group to study educational institutions’ successful models and design a new school concept. The internship was based in Moscow and the Moscow Region and included meetings with prominent educators and visits to the region’s best educational institutions, including Primakov Gymnasium, the Higher School of Economics Lyceum, School No. 29 in Podolsk, and others.
Second School Centre
In November 2019, to ensure environmental compliance and address ecological issues in the Pechengsky District of the Murmansk Region, the Company decided to shut down its smelting facilities in the town of Nickel, which was done in December 2020. Together with the authorities, members of the local community, and Russia’s Monotowns Development Fund, Nornickel identified the key priorities of a strategy to support continued social and economic development in the Pechengsky District. The new development strategy includes the establishment of new enterprises based on traditional business models, the launch of a diverse industrial park, the development of a service economy and tourism, and the transformation of the social and cultural environment.
Second School Centre’s projects in 2021
- Establishment of the Tourist Information Centre in Nickel
- Development of the Nickel brand and identity
- Tourist trails of the Pechengsky Municipal District
- First Bridge
- Plastic Souvenir
- Management of Territorial Development Projects
- Adventure Resort
- Drafting a development strategy for the Pechenga Polytechnic College Packaging Synthetic Resins and Two-Component
- Project to set up a Facility for Blending, Sorting and Polyester in Capsules for Mechanised Bolting in Nickel
- Business Residence
- Competition for Interest-free Funding of Business Projects (funding totalled RUB 212 mln)
- Development of Entrepreneurship and Service Economy in the Pechengsky Municipal District
- Business Goes to School
- Masters Fair 2021
- Gastro Industry Fest
- Convention of Tour Operators
- Camp World Tree volunteer programme
- Volunteer 2021
- Art Residence
- Development of partner social and cultural links in the border region, joint projects
- Social Cinema — Pechengafilm
- Northern People video project
- Festival Square in Nickel
- Nickel and Zapolyarny master plans
- Demolition of buildings 1, 3, 5, and 6 on Sportivnaya Street
- Shopping walk in Nickel
- Oktyabr Community Centre reconstruction in Zapolyarny
In December 2019, the Second School Centre for community initiatives in the Pechengsky District was established. In 2020, Nornickel designed the Conceptual Framework for the Social and Economic Development of the Pechengsky District, and in 2021 — the Programme for Social and Economic Development of the Pechengsky Municipal District for 2021–2025. Both documents define the following key areas: investment, development of the urban and business environment, tourism, and social, cultural and educational agendas — coinciding with the Second School Centre’s core verticals.
In 2020, to support business projects in the Pechengsky District, Nornickel carried out:
- a contest for special-purpose interestfree loans (aimed at boosting local SME development, encouraging investment and creating new jobs);
- a competition of long-term business projects (aimed at unlocking the region’s investment potential and attracting new business players to spur local economic growth by launching green production capacities and creating new jobs).
Eleven projects became finalists of the contest for interest-free loans, with a total of RUB 212 mln granted in loans and 145 new local jobs to be created.
Eco campsite in the Pechengsky District
Trout farm in Ala-Akkajärvi Lake
Active phase, construction (fish stocking planned up until 1 June 2022)
BROD bakery and confectionery
Active phase, preparation for launch (scheduled for February 2022)
Food trucks for Nickel, Zapolyarny and Pechenga
Food trucks for military settlements
Construction of Murmansk Abrasive Plant for producing abrasive materials
Active phase, construction
Plastics recycling facility (under SMART ENVIRONMENT franchise)
Petsamo multifunctional complex (renamed Atlas)
Active phase, construction
Monchegorsk development agency
In September 2020, the successful experience of implementing integrated social and economic development projects in Norilsk and Nickel was rolled out to Monchegorsk, where Nornickel and the city’s administration partnered to launch Monchegorsk Development Agency (MDA). Its main goal is to create favourable conditions and opportunities for sustainable social and economic development of Monchegorsk in three key areas:
- business and investment;
- social and cultural projects;
Business and investment
In 2021, the agency co-hosted a strategic session with the Monchegorsk authorities and project initiator teams in order to select three pilot investment projects. In the run-up to the event, eleven applications were reviewed, with a report prepared for each featuring recommendations on funding sources. In the course of the session, the participants were trained on preparing applications, algorithms of submission and review of funding applications at development institutions, and the calculation of KPIs for investment projects. The Strategic Session selected the following three projects for investment and support:
- construction of land fishing infrastructure, such as warehouses and a fish processing facility (Polar Fish project);
- recycling plastic waste to produce construction materials and landscaping items, fully and autonomously powered by recycled waste (Smart Environment project);
- farm for growing seedlings to restore forests (Seedlings project).
In addition, the region is home to the Youth Startup project, which provides for a business idea contest among the city’s young people, as well as participant selection and development and tracking of applications for support from development institutions. In 2021, 30 people signed up, submitting applications for a total funding amount of RUB 7.4 mln, of which RUB 1.5 mln was raised.
We also helped set up a Monchegorskbased venue for local entrepreneurs, which provides an informal space for discussing current issues, sharing experience, finding help, learning, and meeting like-minded peers. The Monchegorsk business community is currently over 50 people strong.
Tourism and culture
Monchegorsk’s tourism segment is being driven forward by two key projects — tourist cluster and city brand. In 2021, the brand strategy and strategy for the development of the Monchegorsky tourist and recreation cluster for 2021–2024 were drafted and approved. These documents incorporate concepts for large-scale tourist projects for a total of over RUB 300 mln, a brand book, a tourist map, and the city’s design code.
In August 2021, Monchegorsk played host to the international IMANDRA VIKING FEST — a gathering of Scandinavian mythology aficionados, lovers of ethnic culture and rock, and any other people curious to see history come to life in the last days of summer.
The event featured interactive zones, ethnic master classes, several kinds of Scandinavian contests, and a special Scandinavian Immersion show. There was even a water location that let visitors set sail on a real Viking ship. The headliner was the Kipelov band, and the total turnout amounted to 12,000 people. The festival won the first place in the Best Culture and Arts Tourism Event (population — up to 100,000) category at the 10th Russian Event Awards.
In 2021, the Monchegorsk Development Agency established and launched an educational platform called MDA Academy. It hosts training programmes aimed at boosting business, tourism, social, cultural and municipality management competencies. These programmes are conducted both online and offline and feature foreign internship, prominent guest experts, mentors and practitioners. In 2021, more than 30 speakers from Russia and Germany took part in the project, 870 people attended, and 20 video lessons were recorded, which got 25,000 views.
Monchegorsk Development Agency’s projects in 2021
Business and investment
- Youth Startup
- Attracting investment to Monchegorsk
- Business club
- Franchise fair
- Development of the Monchegorsky tourist and recreation cluster
- Development of a brand strategy, visual style, unique map and design code for Monchegorsk
Social and cultural
- ArtArctica residence
- IMANDRA VIKING FEST
- Monchegorsk master plan
- concept for Sergey Brovtsev city park in Monchegorsk
- Design code for Monchegorsk
- Competition to develop an architectural and urban planning concept for a residential area in Monchegorsk
- MDA Academy. Business
- MDA Academy. City management
- MDA Academy. Tourism
- MDA Academy. Creative industries
City of Infinite Inspiration urban festival
In 2021, Norilsk hosted Russia’s first northernmost public art festival called The City of Infinite Inspiration. Guided by renowned artists, festival participants created art objects and presented them to the city. The festival’s key goal was to show that the urban environment can and should be transformed for the better, and that public art is a great tool for doing that. The festival welcomed all interested participants, with the most active of them awarded prizes.
The City of Infinite Inspiration brought together three visual arts: mural, sculpture and installation. For five days in a row, public art masters conducted master classes and worked together with the participants to create new art objects for the city’s urban environment. The festival draw more than 250 participants and 54 volunteers. The core audience included young people aged 25 to 35.
Zelenaya Kistochka (Green Brush) virtual camp
Nornickel supported a virtual camp organised as part of the Green Brush national long-term early career guidance programme for children from Norilsk, Dudinka, Monchegorsk, Zapolyarny and Nickel with a focus on nurturing environmental awareness and safety conscious culture, and promoting engineering jobs among school students. Over 500 children aged 8 to 14 took part in webinars, creative master classes and online quizzes conducted by practising environmental engineers, geologists, H&S professionals and educational experts. Projects developed by the students under the guidance of professional consultants helped them practise the newly acquired knowledge and skills. The best projects were awarded at the awards ceremony which took place in November 2021. More than 40 projects were highly praised by the jury, and the winners received valuable prizes and gifts.
The Green Brush project seeks to nurture environmental awareness and safety culture among the younger generation and to develop early career guidance for children. It lays a foundation for training future environmental engineers and H&S professionals, while also promoting environmental responsibility and personal and third-party safety awareness among school students.